AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies

by Ginny Marvin
Google is going to be rolling out a revamp of AdWords automated bidding. Some of the changes are just semantic, but the workflow is also getting an update. First the naming changes: Flexible strategies will be called “portfolio” bid strategies. The change is meant to better indicate that a single strategy can be applied across multiple campaigns, ad groups– and keywords in some cases.Read the full article