Buying Versus Building Technology: Which is right for you?


Buying vs Building Technology: Which is Right for You?

In this interview from MarketingSherpa Email Summit 2015, Courtney Eckerle, Reporter, MarketingSherpa, discussed with Preston Wily, President, Sewell, how marketers can know when to buy or build technology. Preston used his own company as an example to explain the need to clarify the ultimate goals of the technology as well as how to recover when mistakes are made. To gain access to 15 full session replays from MarketingSherpa Email Summit 2015, go to http://www.marketingsherpa.com/replays.

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