Cracking The Black Box of Digital Measurement: Mobile Apps

Since the dawn of web measurement in the late 1990s, digital marketers have been a notoriously analytics-focused bunch, living their lives through conversion rates, bounce rates, click-through rates, open rates and a slew of other metrics too numerous to mention. But if there is one area of measurement where marketers appear unable to work their powers of digital insight, it’s mobile apps.Read the full article