Omnicom’s digital chief: Agencies shouldn’t try to be VCs or compete with Google

by Brian Morrissey
Subscribe: iTunes | RSS | The rise of programmatic advertising and giant platforms like Google and Facebook has caused many in the agency world to worry about its future. Jonathan Nelson, CEO of Omnicom Digital, takes the optimistic view. Ultimately, platforms can be used for clients’ (and their agencies’) benefits.Read the full article