Stop Paying Lip Service to Data and Start Actually Tackling It

This year, 87.9 billion consumer emails will be sent and received each day. To stand out, marketers need to deliver relevant content to their customers—but only 21% of marketers believe they're doing so. Moreover, 62% of companies' email deliverability ranks as "questionable" at best, causing wasted marketing spend, missed campaign opportunities, and valuable time and resour ...Read the full article