Twitter’s Crossroads: To Be ‘Live,’ But Easily Accessible

by Justin Lafferty
As Twitter prepares to light the candle on its 10th birthday, the site is at somewhat of a crossroads. Revenue-wise, Twitter is growing as an advertising platform. More businesses, small and large, are paying for Promoted Tweets. Major brands are taking advantage of exclusive ad units such as the branded hashtag emoji and First View.Read the full article