What eHarmony Can Teach You About Testing Social Media to Prove ROI

We know our content creates awareness—but does it drive revenue? In this post, we’ll share three techniques to set up your first social media test. These techniques are based on what we learned from our customer, eHarmony. In this piece we’ll cover: How testing revealed eHarmony’s most profitable type of social content How to test your social content in three steps Tips ...Read the full article