Your Brand Needs a Point of View, But Do You?

by Michele Linn
My 8-year-old daughter recently questioned her 4-year-old sister: “What’s your POV?” Not surprisingly, my 4-year-old just looked at her, dumbfounded. She has no idea that POV means point of view or why a young child (or anyone) would need this. The genesis of this conversation is (a bit embarrassingly) The Next Food Network Star that my older daughter and I watched over the ...Read the full article