Lesson From Yodle’s Acquisition: Scaling SMB Performance Marketing Isn’t So Easy

Web.com agreed last Thursday to acquire Yodle, an SMB marketing solutions provider (and my former employer) for $342 million. Web.com is best known for the domain registration and website hosting companies its acquired since 2010, namely Register.com and Network Solutions. While the acquisition is likely welcome news for Yodle’s backers and Web.Read the full article