The Myth of Attribution

by Douglas Karr
One of the slides that I discuss in virtually every conversation I have with businesses is one that I call the myth of attribution. In any system of measurement, we prefer boolean and discrete rules of behavior. If this, then that. It’s a problem, though, because that’s not how purchase decisions are made.Read the full article

The Truth Behind Amazon Echo

It's the truth behind Amazon Echo! (Warning: The Geek Factor in this video is set to HIGH) Also: this is not a review, it's a demonstration to show how the Echo interacts verbally (with a comparison to Siri). There are a lot of very good product reviews of Echo on YouTube, just search for "Amazon Echo Review." For the few people who complain that they wasted 8 minutes of their life watching this video, I hereby magically grant you 8 more minutes of life. You're welcome.