The Quiet, Smart Growth Of #GirlsWhoCode

For marketers, knowing what to measure after a campaign goes live has been a difficult question to answer for decades. With so many channels, metrics, tools and spreadsheets to fill out, it can get overwhelming pretty fast. What numbers are the best gauge of your success? When do you declare victory or defeat on a campaign? And how do you know when you’re looking at the wron ...Read the full article