Why Twitter keeps getting cozier with Google to improve its ad reach

Twitter is betting that even if people don’t log in, it can still target them with ads — with Google’s help. In an interview with Digiday, Twitter head of U.S. ad sales Matt Derella discussed Twitter’s deepening relationship with Google. He said that Twitter is in beta tests with some big advertisers, which he wouldn’t name, to show improved direct-response marketing, which ha ...Read the full article