Big Bums, Scuffles, and How to Craft Copy Your Competitors Wouldn’t Dare Write

Your biggest copy opportunity is this: your competitors are chickens. They’re scared of saying something that gets noticed. They’re scared of writing copy that sounds and looks different from what everyone else is publishing. They’re terrified of stringing together line after line of notice-me copy that’s actually sticky enough to make visitors do a double-take.Read the full article