Conversion Rate Optimization—Are You Shooting Yourself in the Foot?

Conversion rate optimization (CRO) has become the go-to solution for online marketing performance woes. Astronomical cost-per-click? Improve your conversion rate and it won’t matter anymore. Unsure about your website design? Test all your ideas…and see what works! Limited budget? You don’t have to pay for more traffic—just get more conversions from the traffic you already have.Read the full article