How to Craft a Killer Brand Voice and Mission Statement for Your Content Marketing

by Joe Lazauskas
There are two parts of content strategy that I truly love: creating a mission statement for your content marketing operation, and crafting a brand voice. Creating a mission statement is one of the most difficult yet enjoyable stages of the content marketing journey. A great mission statement not only speaks to your content plan and goals, but also captures who you are as a brand and publisher.Read the full article