How to Make a Super Bowl Ad People Still Share a Week After the Game

Have you ever wanted to know how a Super Bowl campaign was made? Well, here’s your chance. Brett Craig, executive creative director at Deutsch, gave me the inside scoop on the top secret plan they created for Taco Bell’s new Quesalupa. Few brands have adapted to the changing social media landscape better than Taco Bell. How brands reach an audience has undoubtedly changed.Read the full article

The Force: Volkswagen Commercial

A pint-sized Darth Vader uses the Force when he discovers the all-new 2012 Passat in the driveway. This award-winning commercial first aired during the 2011 Big Game. Watch our 2012 Game Day commercial here:

James Harden Behind the Scenes of Our Super Secret Commercial | 2016 Taco Bell

Try Taco Bell’s new ████████████. It’s ███████ of ██████ and it’s totally █████████. Just ask James Harden. SUBSCRIBE to Taco Bell: Connect with Taco Bell Online: Visit the Taco Bell WEBSITE: Like Taco Bell on FACEBOOK: Follow Taco Bell on TWITTER: Follow Taco Bell on INSTAGRAM: Add Taco Bell on SNAPCHAT: “TacoBell” Download the Taco Bell mobile ordering APP: About Taco Bell: Taco Bell is the nation's leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet-inspired Cantina Power® Menu and lower calorie Fresco Menu. The company encourages customers to "Live Más," both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell Foundation™. Taco Bell has nearly 6,000 restaurants across the United States that proudly serve more than 36 million customers every week. James Harden Behind the Scenes of Our Super Secret Commercial | 2016 Taco Bell