How We Pitched Snapchat to Our Boss

If you’re a social media professional, chances are you’ve been thinking about Snapchat for a while. The platform is 🔥. Celebrities and influencers are all over it. All the cool brands are building channels. But does it make sense for your business? We have a lot of fun at Hootsuite, but at our core we’re B2B marketers, laser-focused on helping businesses succeed with social me ...Read the full article