In the UK, ESPN plays an unfamiliar underdog role

Without the live sports coverage its rivals offer, ESPN hasn’t gained the foothold in the U.K. that it has in the U.S. Instead, the sports media giant is left fighting to emerge from the middle tier. While ESPN ranks No. 1 in sports with nearly 84 million monthly uniques in the U.S., according to comScore, in the U.K. it ranks seventh in comScore’s sports category, with 3.Read the full article