Three Reasons CRM Marketers Should Partner With Digital Media Teams In The New People-Based Era

Facebook first introduced the concept of “people-based marketing” in 2014, and in less than two years, it’s gone from buzzword to business- driver. In the last quarter of 2015, Facebook reported $5.64 billion in advertising revenue — driven in large part by the growing popularity of its Custom Audiences offering that helps marketers target ads at real people, rather than cookies or devices.Read the full article