Use the Science of Emotion to Write Better Headlines

by Nate Birt
POLITICO recently ran a headline on its website titled, “The fury of Ben Carson.” In a news cycle that has been consumed with sensational stories about politicians of all stripes, it normally wouldn’t be noteworthy. At just five words, the headline’s not even a complete sentence. It doesn’t have an action verb. But the use of “fury” speaks volumes.Read the full article