Why Budweiser teamed up with live music app Dice to reach UK college kids

Advertising booze to students may sound like a cushy job, but it’s a competitive market, and young people can be fickle. To get their attention, Budweiser put on a series of free concerts. As part of the Budweiser Live Project, the Anheuser Busch brand showcased live acts around nine different cities in October, including the Wombats in Glasgow and Twin Atlantic in Cardiff.Read the full article