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wsj.com - 16 readers, 13 Tweets - Coca-Cola Co.'s carbonated soft-drink sales have risen more than 2% with the company's "Share a Coke" campaign this summer, in which bottles and cans were personalized with the names of individuals.
theguardian.com - 8 readers - With 70% of consumers trusting reviews over sales spiel, user-generated content is a powerful tool. Sophie Turton explains how it can build your brand
inc.com - 8 readers - If your web or social media content fails to attract your users and support your brand, now's your chance to fix that.
theguardian.com - 10 readers - Industry luminaries scry the spins ahead in the helter skelter revolution at the centre of their business