Are Marketers Succeeding With Their Personalization Strategies?

Most senior marketers are somewhat or very confident that their company's personalization strategies will create stronger relationships with customers, according to a recent report from the CMO Council and Microsoft. The report was based on data from a survey of 179 senior marketers (48% work for organizations that are primarily B2B-focused; 18%, B2C-focused; and 34%, hybrid).Read the full article