Automatic vs Manual Bidding in PPC

by Will Green
The way pay per click advertisers bid in PPC comes down to two options: advertisers can either choose to automatically bid on keywords or manually bid. However, which should advertisers go for? Here is a look at what each bidding option does and if you should go for it or not. Automatic Bidding Automatic bidding, as it says in the name, is all about making your bidding process in PPC automated.Read the full article