Content Marketers: Your WHAT Doesn’t Matter if Your WHY Is Lacking

by Joe Pulizzi
After listening to This Old Marketing Episode 116, Professor Marc Resnick from Bentley University responded with the following commentary: “Which would energize me (or anyone) more as a creative business professional? Creating content that has the primary purpose of driving the sales pipeline and a secondary purpose of improving the life of my user.Read the full article

Documentary- The Story of Content: Rise of the New Marketing

For more info: Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process. The Story of Content: Rise of the New Marketing, a new documentary by the Content Marketing Institute, is the first comprehensive film of its kind for the industry. It explores the evolution of content marketing through the eyes of the world’s biggest leading brands such as Red Bull, Kraft and Marriott; and marketing influencers, including Joe Pulizzi, Ann Handley, Scott Stratten, Jay Baer and more. Featuring case studies from early pioneers to today’s marketing innovators, you’ll learn how content marketing has been–and will continue– to change business and media forever. FOR TONS MORE advice & education http://www.contentmarketinginstitute.... SUBSCRIBE TO OUR EMAIL LIST! http://info.contentmarketinginstitute... LET'S CONNECT! Twitter ► Google+ ► Facebook ► Linkedin ► Slideshare ►

Comedy is "what" I do

Christian comedian Michael Jr. shares the difference between the what and the why

A Knights Tale: You have been weighed

Welcome to the new world.