Digital Wallet Meets New York Times’ “Modern Love,” Begets Another Marketing Channel

If you haven’t already, you’ll want to add another marketing channel to your growing list. The digital wallet. A recently-launched project involving The New York Times, Boston-based National Public Radio station WBUR, and mobile marketer Urban Airship points the way to using the digital wallet — present in every iPhone or Android phone — as a way to deliver serial content a ...Read the full article