Is ‘dark social’ as dark as it sounds?

by Henry Elliss
17 February 2016 | Henry Elliss Is ‘dark social’ as dark as it sounds? If you’ve not heard of the concept of ‘dark social’ before let’s sum it up in one sentence: When measuring traffic driven to a website from social channels, some of it doesn’t show up due to a variety of different factors. How important is this and is it something that any digital marketer needs to lose an ...Read the full article