Marc Jacobs is the latest fashion brand to join Snapchat

by Shareen Pathak
As fashion brands feel the pressure to democratize and speed up, one way they’re making themselves more accessible is Snapchat. The latest to jump on the bandwagon is Marc Jacobs, which Tuesday night announced that it would launch its Snapchat account Thursday in time for its Fashion Week show. The brand promises to provide behind the scenes and exclusive content to early followers.Read the full article