Progressive Profiling: How to Collect Data for Personalization

It’s no surprise that most digital marketers are turning to personalization to up their email game. Personalized emails have 6X higher transaction rates and over 41% higher unique click rates than non-personalized emails (Marketing Land). And although tactics like including a name in the subject line may increase opens, it’s not enough to stand out among your competitors when s ...Read the full article

  • How Marketers Are Driving Growth Through Personalized Content - 12 readers - Delivering personalized experiences to customers is clearly a top priority of marketers. In fact, 94% of senior-level executives believe delivering personalization is critical or important to reaching customers according to a recent study conducted by PWC’s Digital Services group. And CMOs are putting their money where their mouth is when it [...]