Report: Apps Covert Better For Retailers Than Mobile Web Or The Desktop

by Greg Sterling
Mobile and cross-device commerce has grown rapidly and those retailers that can’t master it will be left behind. That’s the clear takeaway from Criteo’s Q4 2015 State of Mobile Commerce Report, which is based on a global analysis of 1.4 billion online transactions. The report found that nearly 40 percent of e-commerce transactions now involve multiple devices.Read the full article