Do You Know Who Your Competitors Are? The 5 W's of PPC Competitor Analysis

To kick off this blog post, I’m going to ask you to participate in an imagination exercise. Close your eyes. You’re sitting in an auction for avid Beyoncé fans. Beyoncé’s iconic outfit from the recent 2016 Super Bowl halftime show is up for bid. The auctioneer is warming up at the podium, buzzing and wriggling his lips.Read the full article