Gatorade’s Super Bowl Snapchat filter got 160 million impressions

One of the most innovative Super Bowl ads this year didn’t run on TV, and it hardly even explicitly mentioned the brand. That said, the brand was hard to miss. Gatorade came out with an animated filter on Snapchat, which allowed users to dunk a virtual Gatorade cooler over people’s video selfies. The only branding consisted of a single “G” on the cooler, which flashed onscreen ...Read the full article