In October 2016 Google took the rare step of announcing a major addition to its search ranking algorithms. That new addition, already in operation at the time of the announcement, was named RankBrain. It was revealed to be a major application of machine learning technology to aid a better understanding of search queries made by humans.Read the full article
The Future of SEO and Digital Marketing - RankBrain as a Ranking Factor
An excerpt from Eric Enge's presentation to a gathering of top marketing professionals in Boston, Massachusetts. Eric explains the significance of Google's new RankBrain addition to their search ranking algorithm.