How 16 Handles scoops out cool content on Snapchat

by Shareen Pathak
FroYo monger 16 Handles was on Snapchat back when most adults assumed it was for sexting. Back in 2013, 16 Handles asked Snapchat users to snap them a photo of them tasting its yogurt in exchange for a coupon. (Users had to open the snap at the register since it would disappear in 10 seconds.) The effort was heralded as the first brand to use the app.Read the full article