How BBC is using Yik Yak to talk to millennials (and get them to talk back)

by Ricardo Bilton
BBC has already experimented with Whatsapp, WeChat and Line in an effort to reach readers on the apps they’re already using. Now, it’s going deeper on Yik Yak. As a part of special week of mental health coverage, BBC News turned to the platform to ask users about which mental health issues and taboos people should be talking about.Read the full article