How Net-a-Porter built a digital shopping experience in a print magazine

Porter is an in-house magazine for Net-a-Porter that acts like an e-commerce website. The magazine allows you to tap, scroll and click-to-buy as you flip through its paper pages, thanks to images that come alive in the retailer’s mobile app. The magazine, which has been running bimonthly issues since 2014 with a paid subscription price of $25 annually, is the site’s answer to ...Read the full article