How to Run Social Media for a Company Everybody Hates

Let’s consider a somewhat unfortunate hypothetical: your company is not the most popular color in the crayon box. You live a life where the general consensus in the high school lunchroom of the marketplace is “you can’t sit with us.” As a scenario, it’s not that hard to imagine: maybe you’re in the parking enforcement business, or you’re the market leader in super-annoying pop-up ads. Whatever.Read the full article