Marketing Made Sexy: How to Market a Boring Industry

Some brands can be more appealing to market for than others. This isn’t always the business’ fault, as it is the industry they’re in. With the right attitude and knowledge, any industry can quickly be marketed as “sexy” and have the appeal needed to attract the right demographic. Apple is a great example of a company who came from a “not so exciting” industry and made their br ...Read the full article