Marketing: New architects of the customer experience?

There seems to be a theme emerging on {grow} over the last few months and it is this: How can be effective marketers and have any influence over what has become a very strange and complex The customer journey (my friend Krista LaRiviere of gShift called this the “dark funnel“). As much as we might long for the days when we created a strategy to drive traffic and convert to sa ...Read the full article

Social Media Office Hours: Brian Solis on engineering customer experience

Brian Solis provides some unique and exciting views on how "micro experience architecture" may be the most important marketing trend