MoPub: Fortune 1000 Brands Spent More On In-App Ads Than Performance Advertisers In Q4

by Ginny Marvin
MoPub reports that, for the first time, in Q4 2015 brand spending outweighed that of performance advertisers on the in-app ad exchange. Fortune 1000 brands accounted for more than half of the ad spend on the MoPub exchange globally in Q4, and Fortune 500 brands generated a third of total spend. That’s according to the Q4 2015 Global Mobile Programmatic Trends report that the ...Read the full article