Reach-Focused Facebook Advertisers: Don’t Go Chasing Waterfalls … or CPMs

A Wired article in the fall did a great job explaining the economics behind Facebook’s advertising auction and how they support the platform’s goal of delivering the most relevant content possible and, in turn, providing advertisers with more value than any other digital marketplace. Advertisers can’t game Facebook’s marketplace, but many continue to fall into the trap of focu ...Read the full article