Trademark Court’s Impossible Order: Uber Told To Change Google Search Results

by Greg Sterling
In yet another case that illustrates the challenges the legal system faces with the internet, a Florida judge has ordered Uber, the international ride sharing service, to ensure that when someone in Gainsville, Florida searches on “Uber Gainsville” (or similar) that a local company called Uber Promotions isn’t preempted by the larger entity in search results.Read the full article