At London Fashion Week, more real-time streaming but not enough retail

The role of Fashion Week has evolved from an exclusive industry event for buyers and press, to entertainment for the average Joe. The demands of the social audience are shaping how designers put everything together for New York last week — and now London, which kicks off today. Whether it’s on the Periscope app or on the brand’s own site, almost every big fashion brand is live streaming now.Read the full article