B2B Storytelling Success Begins With Answering This Question …

by Omar Kattan
“What keeps your customers up at night?” One of the most important concepts in b2b marketing is empathy, without it, your story will not resonate with the intended audience; and if the story doesn’t resonate, you might as well not tell it. “What keeps your customers up at night?” This is the question I often ask my clients, especially in the b2b space.Read the full article

Creating an Irresistible Brand with Social: The Virgin Story

Whether it be travel, music, space or telecommunications, The Virgin Group continues to bring a sense of quality, innovation and fun to all sectors. Their brand continues to grow through the use of social media, as they interact with customers from all over the world. Hootsuite helps teams interact with audiences and analyze campaigns across multiple social networks such as Twitter, Facebook and LinkedIn from one secure web-based dashboard. To learn more about HootSuite Enterprise visit http://ow.ly/Sd7XX


Using Social Media for Global Growth: The Airbnb Story

"Our community is core to our business. From the moment that people land or start their trip, they're going to be Tweeting and facebooking, they're basically opening up a conversation and we want to be part of it" - Venetia Pristavec, Creative Lead Airbnb. Book a home, castle, room or even a private island anywhere in the world. Located in over 182 countries, Airbnb is a global community marketplace of unique, trustworthy spaces for rent. In this video, discover how Airbnb uses HootSuite's social media management system to manage thousands of conversations around the globe. HootSuite's analytic tools monitor follower growth and social CRM, while tracking certain keywords over time, so that Airbnb can strategize social campaigns accordingly. From an International perspective, their voice needs to adapt for different markets and HootSuite manages those voices. What does Airbnb use social for? • Educate and spread the word of what Airbnb is: People need to know what they are offering, why they're good and what's different. • Generate relationships and strengthen community. • Communicate with global networks and manage social CRM. HootSuite helps organizations engage with audiences and analyze campaigns across multiple departments and social networks like Twitter, Facebook, LinkedIn and Google+ Pages from one secure web-based dashboard. Learn more about social media management and HootSuite at http://hootsuite.com/ Help us caption & translate this video! http://amara.org/v/BOec/


The San Diego Zoo & Hootsuite ~ Social Media Brings the Zoo to You

Since the advent of social media, organizations are able to focus their marketing and outreach strategies on global audiences. Discover how The San Diego Zoo uses Hootsuite social media management to increase program awareness, drive attendance and engage directly with their global audience. Hootsuite helps organizations engage with audiences and analyze campaigns across multiple departments and social networks like Twitter, Facebook, LinkedIn and Google+ Pages from one secure web-based dashboard. Learn more about social media management and HootSuite at http://hootsuite.com/