Can MTV News spur an MTV comeback?

by Ricardo Bilton
“I want my MTV” may have been true back in the 1980s, but youth today have shown they want nothing to do with the network or its parent company Viacom. And the media giant wants to turn that around. MTV got an average of 439,000 primetime viewers between 18 and 49 in the third quarter of last year, according to Nielsen. At 100,00 primetime viewers, its teen audience was even lower.Read the full article