How to talk about your project

by Seth Godin
Not in a marketing sense, but strategically, to yourself, your partners, your coaches, your investors: What is it for? When someone hires your product or service, what are they hiring it to do? Who (or what) are you trying to change by doing this work? From what to what? How will you know if it's working? What does it remind me of? Are there parallels, similar projects, things like this tha.Read the full article