Interview: Liz Miller of the CMO Council on Multicultural Marketing

by Douglas Karr
It’s easier to define multicultural marketing on what it’s not rather than what it is. Liz Miller discusses research published by the CMO Council and Geoscape, Activating the New American Mainstream states that the majority of customers look for multicultural stock photos and translation services… then pat themselves on the back that they’re done. That’s not multicultural marketing.Read the full article