Mobile Carrier 3 Plans To Block Ads In UK And Italy, More Countries Could Follow

by Greg Sterling
Ad blocking is an issue that’s not going away. Today Three UK and Three Italia announced that they were implementing ad blocking “at the network level.” This is a much more serious and comprehensive threat to mobile advertising than individual apps that may block ads on the mobile web. Although end users could disable it, network-level block has the capability to disrupt all ...Read the full article