PopSugar CEO Brian Sugar: We don’t want to run mobile banner ads

by Brian Morrissey
Subscribe: iTunes | RSS | Women’s lifestyle publication PopSugar is nearing a decade old. In that time, founder Brian Sugar has seen the ebb and flow of digital media. One early bet he’s glad he made: Don’t rely on display advertising. “Coming from e-commerce, we didn’t spend money in display,” said Sugar, a former J. Crew executive, on this week’s Digiday Podcast.Read the full article