Visual Realism: The Way to Build Trust With Your Audience

As user-generated content floods the web, more and more brands are cultivating the so-called “glitch aesthetic” as a way to ditch the polish and build trust. Few would dispute the importance of visual content to brands. But is it possible for a brand to choose images that – by virtue of feeling more authentic – build trust? One answer lies in user-generated content (UGC).Read the full article